Wednesday, November 7, 2007

Free Ways to Advertise Your Business

For many companies and individuals, advertising a new business is a
challenge. Budgeting funds to cover advertising costs can drain away
capital needed for operating expenses, but without advertising many times nobody will know your business exists. If your business has a website, there are several methods you can use to get free advertising.

First of all, create a directory of web sites on a specific topic.
Give people the option of adding the directory to their web site by
linking to it. Put your business advertisement at the top of the
directory's home page. This technique will get lots of people to link
to your web site and give you free advertising.

Secondly, you can use bonus advertising. Do you have a product or service that doesn't sell very well? Offer it as a free bonus for someone else's product or service. Get free advertising by placing your web site or business ad on the product or in the product package.

Another method of free advertising involves your autoresponder. Trade autoresponder ads with other businesses. If both of you send out information with autoresponders just exchange a small classified ad to put at the bottom or top of each other's autoresponder message.

Starting a free tip line can also generate free advertising. Offer a free daily, weekly, or monthly tip recorded on your voice mail or embedded in your email. The tips should be related to your business. Include your ad for your web site or business at the beginning or end of your message.

Finally, you can use content swap as a way to generate free advertising. Exchange content with other web sites and ezines. You could trade articles, top ten lists, etc. Both parties could include a resource box at the end of the content.

John Kaighn

Jersey Benefits Advisors

John Kaighn's Guidance Website